Benj Kitchen Society is a fun, casual meat & vegan restaurant coming to life in Johannesburg. The brand design reflects the iconic, playful spirit of the restaurant. Simple, bold letterforms and illustrations of a carrot from vegan society, a kofte boy, and Mr.Benjamin, a restaurant chef-meets-meat create an iconic system that’s modern, playful, and memorable. Graphic elements add humour and kitsch to the brand’s visual language.