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Brand Identity + Packaging + Copywriting

Founded by influencer Dilara Aydin, Frey is a umbrella brand that harmoniously blends jewelry, accessories and beauty services. Frey’s journey began with a commitment to everyday elegance, offering a collection of minimalist jewelry and a premier beauty store in Izmir, renowned for its expertise in nail care.


In designing the branding, our goal was to reflect the founder's elegance. We focused precise, simple graphic elements and expressive typography to embody this vision. The result is a branding that brings Frey to life, highlighting the brand's rich and minimal character.

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