Mum is an ice cream & coffee cozy place, where you are offered to try different unique kinds of homemade ice cream.  Mum makes high-quality ice cream with the finest organic ingredients, prepared from scratch in Berlin.  I created a new brand identity system for Mum that position it as the ice cream of choice for the new identity deploys minimal graphic elements the logo  and a decisive color palette that reflects the purity of the ingredients. In the selection of font, I used script and retro style fonts to give natural feeling.