Pyne Studio is a German based slow fashion brand defined by its commitment to timeless style and thoughtful design, inspired by vintage, old films and one of a kind pieces found in flea markets.

We created a visual identity that is confident, clear and distinctive. The logotype with its refined serif curves brings a sense of elegance and structure, while hand drawn illustrations add warmth and individuality, turning everyday characters into recognisable design assets. A curated palette of colour and materials balances vintage familiarity with a modern sensibility, ensuring the system feels consistent and adaptable across touch points. One of the key design details is the clothing tag, reimagined as a bookmark. This decision transforms a disposable item into a lasting object and highlights the brand’s sustainable mindset. Every element was designed to work together, from typography and illustration to packaging and material choices, resulting in an identity that is cohesive, contemporary and built to last.

Client: Pyne Studio