Branding + Packaging​, 2020

Melie, an Istanbul-based jewelry design brand, aims to create jewelry which women will want to wear for years, pass on from generation to generation, and leave as heirlooms. Created a timeless, elegant, and romantic branding style for Melie Jewelry. caters to the senses and emotions of the wearer. Inspired by the brand’s founder, we lovingly sourced textured paper and chiffon ribbons to represent a tapestry of her experiences. Every design element elevates the overall brand and matches the careful craft behind her long-admired jewelry. 

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Client: Melie Jewelry

Photography: Sema Arslan + Cansu Merdamert